Nutri Ninjas
Nutri Ninjas is a game where kids transform into culinary crusaders, exploring diverse cultures and cuisines through fun mini-games, challenges, and recipes. They team up (virtually or in person!) to unlock new ingredients, learn cool facts about food, and conquer healthy habits – all while having a blast and becoming global gourmands!
01. Project Overview:
Role:
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UX Researcher &
Designer
Timeline:
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Feb 2024 to Present
Team:
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Solo Project
Project Type:
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IPad Game
Challenges:
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Keeping kids engaged: Avoiding repetition, competing with other games, maintaining interest.
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Inclusivity: Accurately portraying diverse cuisines, catering to dietary needs, avoiding stereotypes.
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Monetization: Balancing free content with paid features ethically and fairly.
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Privacy: Collecting necessary data responsibly while protecting children's information.
Goal:
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Inspire kids to explore cuisines, eat healthy, and appreciate different cultures.
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Offer engaging gameplay with social interaction, motivation, and a sense of accomplishment.
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Be inclusive by representing diverse cuisines, dietary needs, and fostering cultural respect.
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Develop a sustainable business model with fair value and ethical data practices.
My Responsibilities:
​As UX lead for Sunshine, I wore many hats: understanding user needs, crafting the app's flow, designing wireframes and prototypes, testing for usability, collaborating with developers, and ensuring a smooth launch. I basically guided Sunshine from ideation to reality, ensuring a user-friendly experience that empowers mental well-being.
02.Understanding the User
Pain Points:
Persona: Kai Lenny
After interviews with kids around the ages of 8 to 10 from various demographics & we made personas to know Kai's interests and motivations,challenges and frustrations,preferred learning style,ideal gameplay experience!
Empathy Map:
To Deepen our understanding of users,Identify and address pain points,Guide design decisions,Improve communication and collaboration and to Spark creative solutions Empathy map was created!
User Journey Map:
Journey Map revealed emotions, pain points, guiding empathy-driven design, helped Identify frustrations, refine experience for seamless navigation,Discover opportunities to motivate consistent app use and feature exploration.
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03. Starting the Design
RoadMap:
A detailed product roadmap is made to track the development of Nutri Ninjas, prioritizing key features and content updates on a quarterly basis. The roadmap is crucial for our development team to remain on track and aligned with project goals. Stakeholders can also refer to it for high-level progress updates
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Crazy 8's:
A user flow was created for a smooth, focused user experience, to eliminate confusion, prioritize efficient journeys & to build what matters most & deliver value quickly & Identify pain points, iterate for excellence and to understand users to tailor the experience
User Flow:
A user flow was created for a smooth, focused user experience, to eliminate confusion, prioritize efficient journeys & to build what matters most & deliver value quickly & Identify pain points, iterate for excellence and to understand users to tailor the experience!
Lo-Fi Prototype:
A low fidelity prototypes with minimal interactions (like clicks & drag & dorps) was created to learn if kids would actually be interested in a game like this & if they be excited about learning about nutrition & different cuisines(like Indian, Korean etc )!
"Watch Tommy transform into a superhero by making healthy choices! Munch on veggies and fruits to unlock cool costumes - but beware of sugary treats that keep them tiny! This fun gif shows kids how healthy eating leads to awesome rewards. Get inspired to fuel your own adventures with nutritious food!
The game is under development and we are still user testing to make improvements and add other mini games into nutri ninjas to make it better! So comeback soon to see our full fledged working prototype of our game Nutri Ninjas!